Tuesday, 22 February 2011

U2 brings the concert online via Facebook and Twitter

One the most spectacular and memorable entertainment events on the planet credit goes to U2 band concerts.To keep the memories alive a new way is Facebook.

U2 is popular know for its consistently thrust itself to the edge of technological innovation with each new album,recently launched an innovative new social media project. New invention this time is that they allows concert goers to tag themselves at the U2360 degrees concert via email, Twitter or Facebook.

The band has taken one of the significant component of social media, namely photo sharing/tagging, and maximised its reach. Instead of just tagging photos of you and your friends on Facebook, you can tag yourself in U2′s photo of the concert for the whole world to see.

A high-powered camera's has been used to achieve the project which allows individuals to zoom in to every single fan in the stadium.

Once concert goers find themselves, they can then tag themselves or their friends via email, Twitter or Facebook to mark the occasion forever.

The project is also providing the band with information to build a database on their site which should increase sales as well as drive more Facebook ‘Likes’ and follows on Twitter.

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